The first SOUTH AFRICAN DAIRY CHAMPIONSHIPS was held in 1833 by this Society. Today, more than 800 dairy products are judged by 60 judges in 9 categories. Agri-Expo created the Qualité emblem in 2000 and today it is South Africa’s only symbol of exceptional quality in the Dairy Industry. Winning products are crowned SA Champions and only a few products are awarded with the Qualité Mark of Excellence. The product with the highest score is named the Dairy Product of the Year.