A Qualité Award is a symbol of outstanding quality for dairy products and is only awarded to South African Dairy Champions, which have obtained a specific minimum point on the international scorecard. The first objective is to reward manufacturers who have achieved outstanding quality in their products and secondly to make these products recognizable to the client in the trade.
Only a very limited number of products obtain this prestigious award during the annual South African Dairy Championships, which are then allowed to display the distinctive logo on the products for the ensuing year. Agri-Expo is continuing to promote the value of the award amongst manufacturers, consumers, retailers and food aficionados in order to increase the trust in the award. The main retailers in South Africa support the Qualité Award and have given their support to increase consumer awareness.
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