The South African Dairy Championships
The first South African Dairy Championships was held in 1833 by this Society. Today, more than 800 dairy products are judged by 60 judges in 9 categories. Agri-Expo created the Qualité emblem in 2000 and today it is South Africa’s only symbol of exceptional quality in the Dairy Industry. Winning products are crowned SA Champions and only a few products are awarded with the Qualité Mark of Excellence. The product with the highest score is named the Dairy Product of the Year.
The latest results are available on www.cheesesa.co.za
South African Cheese Festival
The South African (SA) Cheese Festival, the biggest outdoor culinary event in Southern Africa, was started in 2002 to create a platform for the dairy Industry to showcase products to a captured audience of more than 30 000 people. The SA Cheese Festival was nominated as a project of the Western Cape by the Premier of the Western Cape at the Fifth Regional Leaders Summit.
The SA Cheese Festival was also awarded the accolade of BEST EXHIBITION in Southern Africa by EXSA (Exhibitions and Events Association for Southern Africa).
Full details of this event are available on www.cheesefestival.co.za
Burgundy Cheese Makers Fellowship
Since 2005, Agri-Expo has been the programme leader for this training initiative by the Western Cape Department of Agriculture to send junior cheese makers to France to gain cheese making knowledge as part of the highly successful cooperative agreement between the Burgundy and Western Cape Governments.
Numerous individuals who benefitted from this programme have since excelled by developing new cheese, improving existing ones, as well as upgrading production methods and plant layouts.
South African cheese website
This website (www.cheesesa.co.za) was established by Agri-Expo during 2003 to inform local and international cheese lovers and interested parties about the industry and its products. The website is visited by some 20 000 visitors per month.
Educational promotions of cheese
Regular educational promotions are held in conjunction with top-end wine tastings such as with the Double Gold Medal Veritas wines. Cheeses, which have earned the prestigious Qualité Awards, are presented to discerning guests at high profile venues while promoting the purpose of the Award as well as exposing branded cheeses to heavy cheese consumers.