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Agri-Expo is a professional promotion and marketing organization for the agricultural sector in the Western Cape, focusing on exhibitions and other Public Relations initiatives, in the interest of its members, agricultural role players, the government, the media and the public.

The Cape of Good Hope Agricultural Society was established in 1831 and presented agricultural shows in Rosebank and Goodwood. Since 1996, the society's shows, training, expos and sponsorships carry the Agri-Expo logo.

The Society is continuously involved in the wine and dairy industries, supports the annual presentation of shows in the country side by member show societies and are regularly contracted by TBA to organise equestrian sales and shows on their behalf.  Agri-Expo also supports a variety of projects to emphasise the importance of the youth being involved in agriculture. This is to name only a few.  See “activities” and visit the Society’s other websites linked to this home page.

The annual Agri-Expo Equestrian Show was held at Sandringham on 5 and 6 October and did not disappoint those  spectators  who love the sight of a well-trained steed in action. Eventing is all-round viewed as the most exciting of equestrian sports and comprises the disciplines of dressage, cross-country and show jumping.

Read more and see results and photographs


The 2013 SA Cheese Festival was awarded the Best Outdoor Venue Exhibition in Southern Africa in the Trade & Consumer category of 12000m² and over.  This is the second year in a row and the forth time since Agri-Expo became a member of EXSA in 2007.  This Agri-Expo flagship event was presented at Sandringham  from 26-28 April for the 12th year and cheese lovers agree that the Cheese Festival is one of the most successful and most enjoyed events in the country.

The EXSA (Exhibition and Event Association of Southern Africa) Industry Awards evening took place on 21 November at Johannesburg Expo Centre and is referred to as the ‘Oscars’ of the industry. 

Exhibitions had to achieve a minimum of 75% to be considered a finalist for the awards. Certain exhibition finalists were so close to each other that a Certificate of Excellence was awarded to the runners-up.  The criteria for the category in which the SA Cheese Festival participated, included Promotional and Marketing campaigns, quality of exhibition,  visual impact of exhibition, special features, content,  added value for exhibitors and visitors, disaster management, security and safety, functionality  (layout of floor plans and general traffic flow), social responsibility and greening.

Photo: Mariana Rabie (Marketing Manager, Agri-Expo) received the award certificate from Brad Alder (Chairman Suppliers Forum, EXSA)

At the dairy highlight of the year, the DuPont Qualité Awards dinner, dairy products were capped as SA Champions and a select twelve dairy products received the Qualité Award – South Africa's only officially acknowledged symbol of outstanding dairy quality. 

Pitted against almost 800 entries in categories including cheese, butter, cottage cheese, yoghurt, flavoured milk, dairy dips, ice cream and dairy dessert, the Dalewood Fromage Huguenot won the favour of the 55 esteemed judges and was crowned the 2013 Dairy Product of the Year. Read more

After twelve successful years the SA Cheese Festival has firmly lodged itself in the hearts of thousands of cheese lovers. The ideal picnic weather, some 400 cheeses to choose from and the who’s who of the food world sharing their culinary secrets, contributed to an unparalleled autumn outing for 27 500 visitors over the weekend of 26 – 28 April.  The extended Friday night opening hours made up for the fact that the festival had to take place over three days.

Cheese lovers can look forward to the 2014 SA Cheese Festival that will again be a four day event (26 – 29 April).
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The Cape Dairy Experience (CDE) developed from the need to host a pure dairy show in South Africa. After talks with various Breed Societies and other stakeholders, the first Cape Dairy Experience was held during November 2011.

The feedback from the industry and the public was overwhelmingly positive, and although it is not always easy to market a concept, several organizations offered their unconditional support and also made financial contributions to the CDE.

Another successful CDE was held in 2012 and included highlights such as the first Dairy Entrepreneurs Course for learners as well as the Holstein Breed Society's 100th anniversary celebrations.

The CDE brought a new dynamic to dairy shows in South Africa and the presentation was of an international standard. Various stakeholders have compared the experience to the best in the world.

Depending on the partnerships that can be confirmed by the end of June 2013, a decision on the 2014 event will be made, after which this project will be held every second year to address the need within the industry.


Years of smart breeding, great bloodlines and a bit of luck counted in the favour of Katlou Mc Ivor's 9559, a Jersey from the Katlou Boerdery of Kobus Burger (Bredasdorp) with herd manager Willie Vrey who is South Africa's best bred cow for 2012.
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