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Agri-Expo is a professional promotion and marketing organization for the agricultural sector in the Western Cape, focusing on exhibitions and other Public Relations initiatives, in the interest of its members, agricultural role players, the government, the media and the public.

The Cape of Good Hope Agricultural Society was established in 1831 and presented agricultural shows in Rosebank and Goodwood. Since 1996, the society's shows, training, expos and sponsorships carry the Agri-Expo logo.

The Society is continuously involved in the wine and dairy industries, supports the annual presentation of shows in the country side by member show societies and are regularly contracted by TBA to organise equestrian sales and shows on their behalf.  Agri-Expo also supports a variety of projects to emphasise the importance of the youth being involved in agriculture. This is to name only a few.  See “activities” and visit the Society’s other websites linked to this home page.


Agri-Expo Livestock takes place from 6-8 November 2014 at Sandringham, Stellenbosch and celebrates the complete value chain of meat and dairy production. The event is supported by Breeder’s Associations such as Ayrshire SA, SA Holstein, Jersey SA, the Western and Southern Cape Angus Club, as well as industry organisations such as MPO (Milk Producers’ Organisation) and RPO (Red Meat Producers’ Organisation).
Breed Championships and the Santam Youth Show are some of the highlights to look forward to. Both events are taking place in the Nova Show Arena. Entries are expected from the Western Cape, KwaZulu-Natal, the Free State and the Eastern and Southern Cape and animals will compete in more than 100 show classes over three days. The crowning of the Absa Dairy Queen and the BKB Red Meat King and Queen takes place on the Saturday.

“Agri-Expo Livestock 2014 is much more than the showing of animals. It is the ideal opportunity for exhibitors to market their products to a target audience and provides valuable networking opportunities in the livestock industry,” says Johan Ehlers, CEO of Agri-Expo. Visitors can expect a primary agriculture experience, but will at the same time be exposed to the various products this industry offers. Dairy and red meat demonstrations will be taking place in the Woolworths Dairy Pantry and the Meat Kitchen respectively. Earlier this year, Agri-Expo entered into a collaboration agreement with Cadek Media that entails the co-location of Agri-Expo Livestock and Agriworks Farmers Expo. The two shows complement each other and adds more value to producers, exhibitors and visitors.


The 2013 SA Cheese Festival was awarded the Best Outdoor Venue Exhibition in Southern Africa in the Trade & Consumer category of 12000m² and over.  This is the second year in a row and the fourth time since Agri-Expo became a member of EXSA in 2007.  This Agri-Expo flagship event was presented at Sandringham  from 26-28 April for the 12th year and cheese lovers agree that the Cheese Festival is one of the most successful and most enjoyed events in the country.

The EXSA (Exhibition and Event Association of Southern Africa) Industry Awards evening took place on 21 November at Johannesburg Expo Centre and is referred to as the ‘Oscars’ of the industry. 

Exhibitions had to achieve a minimum of 75% to be considered a finalist for the awards. Certain exhibition finalists were so close to each other that a Certificate of Excellence was awarded to the runners-up.  The criteria for the category in which the SA Cheese Festival participated, included Promotional and Marketing campaigns, quality of exhibition,  visual impact of exhibition, special features, content,  added value for exhibitors and visitors, disaster management, security and safety, functionality  (layout of floor plans and general traffic flow), social responsibility and greening.

Photo: Mariana Rabie (Marketing Manager, Agri-Expo) received the award certificate from Brad Alder (Chairman Suppliers Forum, EXSA)

At the dairy highlight of the year, the DuPont Qualité Awards dinner, dairy products were capped as SA Champions and a select fifteen dairy products received the Qualité Award – South Africa's only officially acknowledged symbol of outstanding dairy quality. 

Pitted against 821 entries in categories including cheese, butter, cottage cheese, yoghurt, flavoured milk, dairy dips, ice cream and dairy dessert, the Klein River Cheese Grana won the favour of the 58 esteemed judges and was crowned the 2014 Dairy Product of the Year. Read more


More than 32 000 cheese-loving visitors enjoyed the unparalleled variety of cheeses and other deli products at the 13th SA Cheese Festival presented at Sandringham from 26 – 29 April 2014. Gourmet celebs and well-known chefs including Nataniël, and winners and runners-up of the MasterChef SA and kykNET Kokkedoor programmes entertained and educated thousands of foodies in the various food theatres. Young and old soaked up the autumn sunshine while relaxing with their best buys and live music in the background.

Cheese lovers can look forward to the 2015 SA Cheese Festival from 25 – 27 April.
Read more


The Cape Dairy Experience (CDE) developed from the need to host a pure dairy show in South Africa. After talks with various Breed Societies and other stakeholders, the first Cape Dairy Experience was held during November 2011.

The feedback from the industry and the public was overwhelmingly positive, and although it is not always easy to market a concept, several organizations offered their unconditional support and also made financial contributions to the CDE.

Another successful CDE was held in 2012 and included highlights such as the first Dairy Entrepreneurs Course for learners as well as the Holstein Breed Society's 100th anniversary celebrations.

The CDE brought a new dynamic to dairy shows in South Africa and the presentation was of an international standard. Various stakeholders have compared the experience to the best in the world.